With the growing popularity of video content platform TikTok, it was only a matter of time before people started earning money from it. TikTok has grown to millions of users globally and the platform gives content creators an avenue to generate income through various means. YouTube seemed to be the only option of getting things done and for long, it had not provided a spark that TikTok seems to have come with. As a matter of fact, the content creation and consumption ratio are higher in TikTok than on YouTube. This means that people re not only creating content but consuming it too. This is probably due to the special effects and extra features on this popular video platform.
How Much Can You Earn From TikTok
Since its launch in 2017, the app has been an instant hit, especially with the urban youth. With over 1.5 billion downloads from the play store, TikTok has been lauded as the world’s most valuable startup with a market valuation in excess of 75 million dollars. There are over 500 million users daily on the app, which has a focus on generation Z. it’s an effortless and almost professional way of creating new content that has been one of the reasons for its growing popularity. This has seen advertisement interest grow as every market seeks to tap into that potential. 

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How does TikTok work?

TikTok works by creating and sharing content. Every user gets 15 seconds of fame and combined with special effects like musical backgrounds and voice dubbing, the content creators referred to as TikTokers can then post to millions of users worldwide. The app is growing to be a major force with more downloads than Instagram, YouTube, and Twitter.

Unlike its closest competitor YouTube, TikTok is usually ad-free and doesn’t have an advertisement program like Google’S Adsense. Since the app relies heavily on music content to create videos, monetization of that will lead to copyright infringement suits. As such, making money off the app is a bit not so straightforward. Despite this, there are still ways of making money as outlined below.

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How can you make money from TikTok?

Earn From TikTok

Brand Deals and Sponsors

This is one of the most direct ways of making money on TikTok. The concept is not new in the market as it has been used on platforms like Instagram. The content creator comes up with an idea to promote a product and in return, they earn money from the brand owners, just like Instagram has been doing. Owing to millions of daily TikTok users, brands have become more interested and attentive to this new force. According to experts in the industry, it takes about 100K followers to be able to start making any sort of meaningful advertisement impact. Product placement could fetch anywhere between $50 to as much as $2,000 for established names. Payment depends on your popularity on the platform and the check rises with the number of fans. 

Cross-Platform Promotion

Since TikTok does not have a well-defined advert system on their application, many users are using this deficiency to transfer their followers to their other ad monetized platforms like YouTube and Instagram. This ensures that their following on TikTok is exemplified on other sites for better deals in brand advertisement and promotion. Besides,it enables content creators a chance to access revenue streams limited by TikTok’s lack of advert revenue. Also, the transfer of TikTok followers to platforms like Instagram can help boost an individual’s online business since the followers are potential customers at the end of the day.

Growing and selling accounts

This method has long been in use since social media began. It is one of the simplest ways of making some quick money involving opening an account, growing a huge fanbase, and finally selling the account to someone who knows what they want to do with it. The value of an account is pegged on the geographical location of its followers as well as their number. It goes without saying that the higher the number of followers, the more the account will sell for. On average, an account with 100K followers can fetch you between $1000 and $2000. Cases of accounts being hacked due to their huge following and later being resold are there and TikTok emphasizes on proper security to all of its users to avoid such situations.

Compilation videos

Lastly, you can make money on TikTok using this method. It is more or less the same as cross-platform promotion - using TikTok’s content to reach out in advert based platforms like YouTube. Here, you use TikTok’s content to generate views on other platforms which means more ad revenue for you. Compilations are basically whole videos made up of different short parts of the same thing. In this era of challenges, compilations of the same are entertaining to watch and that’s where YouTube comes in. The main issue using this method is that there might be copyright issues arising from the use of music in TikTok videos to earn revenue on YouTube.
In conclusion, in as much as TikTokers cannot earn directly from advertisement revenue on the app, there are some innovative ways one can go around the system and actually earn real money from this app. Of course, all that is geared towards individual careers but providing engaging content that will have fans yearning for more is a step in the right direction. Catchy content will not only retain your fans but it will also attract new fans. Inevitably, people will find new ways of earning money given the massive following the app has grown to have worldwide. The social media world is evolving and soon enough, will the ways of generating money. Probably the old age of ad based revenue is gone, who knows?