With the growing popularity of video content
platform TikTok, it was only a matter of time before people started earning
money from it. TikTok has grown to millions of users globally and the platform
gives content creators an avenue to generate income through various means.
YouTube seemed to be the only option of getting things done and for long, it
had not provided a spark that TikTok seems to have come with. As a matter of
fact, the content creation and consumption ratio are higher in TikTok than on
YouTube. This means that people re not only creating content but consuming it
too. This is probably due to the special effects and extra features on this
popular video platform.

Since its launch in 2017, the app has been an instant hit,
especially with the urban youth. With over 1.5 billion downloads from the play
store, TikTok has been lauded as the world’s most valuable startup with a market valuation in excess of 75
million dollars. There are over 500 million users daily on the app, which has a
focus on generation Z. it’s an
effortless and almost professional way of creating new content that has been
one of the reasons for its growing popularity. This has seen advertisement
interest grow as every market seeks to tap into that potential.
Read Also: How To Make Music Longer On Tiktok
Read Also: How To Make Music Longer On Tiktok
How does TikTok work?
TikTok works by creating and sharing content. Every user gets 15
seconds of fame and combined with special effects like musical backgrounds and
voice dubbing, the content creators referred to as TikTokers can then post to
millions of users worldwide. The app is growing to be a major force with more
downloads than Instagram, YouTube, and Twitter.
Unlike its closest competitor YouTube, TikTok is usually ad-free
and doesn’t have an advertisement
program like Google’S Adsense.
Since the app relies heavily on music content to create videos, monetization of
that will lead to copyright infringement suits. As such, making money off the
app is a bit not so straightforward. Despite this, there are still ways of
making money as outlined below.
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Don't Miss: Why Is Tiktok Cutting My Clip Short
How can you make money from TikTok?

Brand Deals and Sponsors
This is one of the most direct ways of making money on TikTok.
The concept is not new in the market as it has been used on platforms like
Instagram. The content creator comes up with an idea to promote a product and
in return, they earn money from the brand owners, just like Instagram has been
doing. Owing to millions of daily TikTok users, brands have become more
interested and attentive to this new force. According to experts in the
industry, it takes about 100K followers to be able to start making any sort of
meaningful advertisement impact. Product placement could fetch anywhere between
$50 to as much as $2,000 for established names. Payment depends on your
popularity on the platform and the check rises with the number of fans.
Cross-Platform Promotion
Since TikTok does not have a well-defined advert system on their
application, many users are using this deficiency to transfer their followers
to their other ad monetized platforms like YouTube and Instagram. This ensures
that their following on TikTok is exemplified on other sites for better deals
in brand advertisement and promotion. Besides,it enables content creators a
chance to access revenue streams limited by TikTok’s lack of advert revenue.
Also, the transfer of TikTok followers to platforms like Instagram can help
boost an individual’s
online business since the followers are potential customers at the end of the
day.
Growing and selling accounts
This method has long been in use since social media began. It is one of
the simplest ways of making some quick money involving
opening an account, growing a huge fanbase, and finally selling
the account to someone who knows what they want to do with it. The value of an
account is pegged on the geographical location of its followers as well as
their number. It goes without saying that the higher the number of followers,
the more the account will sell for. On average, an account with 100K followers
can fetch you between $1000 and $2000. Cases of accounts being hacked due to
their huge following and later being resold are there and TikTok emphasizes on
proper security to all of its users to avoid such situations.
Compilation videos
Lastly, you can make money on TikTok using this method. It is
more or less the same as cross-platform promotion - using TikTok’s content to reach out in
advert based platforms like YouTube. Here, you use TikTok’s content to generate
views on other platforms which means more ad revenue for you. Compilations are basically
whole videos made up of different short parts of the same thing. In this era of
challenges, compilations of the same are entertaining to watch and that’s where YouTube comes in.
The main issue using this method is that there might be copyright issues
arising from the use of music in TikTok videos to earn revenue on YouTube.
In conclusion, in as much as TikTokers cannot earn directly from
advertisement revenue on the app, there are some innovative ways one can go
around the system and actually earn real money from this app. Of course, all
that is geared towards individual careers but providing engaging content that
will have fans yearning for more is a step in the right direction. Catchy
content will not only retain your fans but it will also attract new fans.
Inevitably, people will find new ways of earning money given the massive
following the app has grown to have worldwide. The social media world is
evolving and soon enough, will the ways of generating money. Probably the old
age of ad based revenue is gone, who knows?
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