Online sales have grown exponentially in recent years, thanks to the proliferation of electronic commerce. This statement, which might seem obvious, involves an essential phenomenon, which is the way in which this electronic commerce is used by the user. Can we find out together? To begin with, a definition: e-commerce is considered to be those businesses that consist of buying and selling products or services through the internet and other networks. Also known as e-commerce, e-commerce has brought stores worldwide to all Internet users who show interest in shopping in them.

10 Ways To Market Your Ecommerce Site

Hence, trade has been freed, and a large number of companies have made the leap into the online world attracted by the great opportunity, however, before launching into the world of the Internet. With the assistance of best WooCommerce hosting service providers, most online retailers create a direct channel for guest bloggers. Optimize their websites to generate higher CTR (Click-Through-Rate), and conversation, as well as improve the interactive design and optimize the performance of the site in general terms. The web pages are well-formed to try to maximize the user experience and so that they feel comfortable making purchases through the web. For this, it is essential to always keep in mind the term usability.

Since then, many developments have emerged in the technological field, mainly in mobile devices, social networks, big data, analytics, and personalization.

These changes have started to set trends in the world of e-commerce marketing.

Let's get straight to the point and see the most important ways of Ecommerce Marketing :

Optimized for mobile

Purchases through smartphones are becoming more and more important.

During 2013 we saw that interactive web design spread rapidly, now it is clear that we will see significant improvements in terms of the shopping experience through this channel.

The first step was to create sites that work well on mobile. Next, we will see business owners focused on building websites with excellent performance on smartphones and tablets.

Mobile Ads

Not only will online shopping sites work better on mobile, but brands will also start advertising their products and services through this channel. Mobile advertising is increasingly popular, and companies that use e-commerce will be the ones that will invest the most in these types of messages.

Although small brand owners will not join this trend initially, the larger ones will seek to corner the market. We will also see an increase in mobile ads in video format with the potential to become viral content on social media.

Attack the wearable device market

 Wearable devices are those that are worn, such as Google Glasses or smartwatches. Although these are still in the first commercial-stage, in the future, they will enter the market aggressively.

If the popularity of such devices grows, we can expect to see major brands launch campaigns through them.

Content Marketing for the long term

Google pioneered the use of links through blogs to incentivize brands to create better quality online marketing of interest to their target audience. We will see the increase in long-form content more closely related to brand products and services.

In addition to articles and blog posts, videos and podcasts will also have a larger audience. The ease of access to data and analytics will incentivize the creation of data-driven content.

Run ads on social networks and search engines

It is becoming increasingly difficult for content marketing through blogs to generate results, so many companies are investing in advertising on social networks and search engines (such as Google) to get results.

Targeted ads on social media are more effective and generate higher PPC (Pay-per-click) and CPC (Cost-per-click) for e-commerce businesses.

Brand and author identity will have greater importance

Google Authorship's branding tool brings new opportunities to small businesses. The gradual disappearance of blogs on a large scale highlights the importance of positioning brands, both for authors and companies. This trend will grow in the coming years.

Traditional search engine optimization or SEO will no longer be as efficient. Ecommerce marketing teams will need to build quality communities and blogs to get positive results. Having a branded blog backed by a team of reputable bloggers will be paramount for e-commerce.

Personal experiences

Online stores have created individualized ads for potential customers for several years. Many e-shops also use personalized products and suggestions for users who have registered.

The trend is that customers will feel more and more comfortable sharing personal information with online stores and trusted brands, so we will see efforts to generate relevant and tailored content for their users.

Best delivery

Amazon's seemingly sci-fi project to start shipping drones is one step in improving the delivery process.

The worst part of buying online has to wait from two days to two weeks for the product to arrive when in most cases, it is possible to go to the store, buy it and get it immediately. This is why we continually see online retailers reduce delivery time and improve shipping options.

There is already next-day delivery in local stores and better alternatives to reduce times in the larger chains. This should be the priority of electronic commerce. Amazon Prime Now is an example of an effort by this brand to make shopping easier.

Branding and local marketing

While large electronic stores use better facilities and features to attract customers, small businesses will have to make use of their local base to survive.

Small online stores will use SEO to reach customers in a specific area combined with a social media strategy to build personal relationships with local customers. Your branding and marketing strategies should be based on the points that differentiate you from large sellers.

Automated Marketing

Online consumers are characterized by browsing and researching other products for a long time and leaving the site without having bought anything. Personalized and targeted marketing can help convert them into brand customers.

Automated marketing has been around for a long time, and the trend of using such tools will continue to grow. Tools for engaging consumers like remarketing, email personalization, and analytics will be automated to help businesses (regardless of size) better understand the market and get more customers.


These are some of the biggest trends that will have a strong impact on e-commerce in the future. As your business grows, you also attract hackers, and your competitor tries to attack your site that may slow down or disrupt your automation and marketing channels. To avoid such a situation, always take WordPress Security Measures.

As you can see, many of them have gained strength in recent years: mobility, paid ads, personalization, and automation. On the other hand, other trends, such as fast shipping, wearable technology, and the importance of brand identity, are only just beginning to grow.

Author: Puneet is an outreaching specialist at WPoven and expert in online businesses and an intelligent Search engine content marketer. He is specialized in reading and writing about Wordpress and automating online business management.