Every picture you submit is worth optimising, whether you have an online business, a blog, or simply a standard website that you want to make fantastic. When it comes to picture optimization for the web, there are three options: making photos appear nice, making images easy to index for search engines, and having images load quickly. The majority of your online writings will deal with one facet of optimization after another, but in this piece, everything will be brought together. You may also optimise photographs without using Photoshop by using free and easy-to-use tools.

How To Use Images For Better Web Design & SEO

Use high-resolution pictures

Stock Photography: You don't have to be a skilled photographer to utilise stock photography on your website. Over time, we've discovered that there are high-quality stock picture websites where you may get free photographs for your business. Pixabay, Unsplash, Little Visuals, and other picture websites, for example, are some of the options. You will most likely receive a JPEG file when you initially download the image from these websites. You can lower the size and then submit the image in a smaller form if you wish to compress it for your website. That is the proper method for obtaining the ideal image format for your website. Always begin with downloading large format photographs, since you can always reduce the size of huge images.

Take your own pictures: you can't rely on stock images for everything. Some tactics are basic and straightforward to do, yet they may transform your photographs into stunning and professional-looking images. For that, you don't need an expensive camera or any other equipment. However, make certain that the image's resolution for the website is suitable.

Graphics: If you're searching for something more graphic-based, there are a slew of new and free programmes available that you can use to make text overlays on your photographs and infographics. If you're seeking for a logo, go with Logo Creator.


Select the appropriate file type

If you're confused about the differences between PNG, JPG, GIF, and SVG, simply know that you should only use JPEG, sometimes known as JPG or PNG. In most circumstances, you will be confronted with several benefits and drawbacks.

Save and upload photos in JPG: JPG is the greatest format for saving and uploading photographs, and the top web design firm always utilises it. This is due to the fact that this sort of file can only inefficiently handle all of the colours in the photo while maintaining a modest file size. You won't wind up with a big file if you use this format. If you saved the photo as a PNG, you'll get it.

Save flat and large-area colors to PNG:  PNGs offer a higher quality than JPEG image sizes for the web, but they have a bigger file size. This also protects text sections and colours with excellent crisp lines, allowing you to zoom close without losing quality. This style also allows for transparent backgrounds.


If you're unsure what to do with a photo that has text on it, the best option is to utilise JPEG. When you choose to Save for Web, Export, or Save As in an imaging application, you may always pick PNG or JPG as the format. You will also find a number of free online browser-based programmes that will convert the files for you.

You can't convert a JPEG image to a PNG, but you can convert the other way around. This is due to the fact that the existing JPG file is in a lossy format. This implies that when you try to compress a picture, the image data is destroyed and there is no way to restore it. The ideal resolution for website photographs is always determined by the content you intend to publish. It is usually preferable to use JPG files for logos, for example. You may also select website design bundles, with the remainder handled by the provider you select.


Resize images and optimize appearance and speed

Low-quality photos might get fuzzy when they are enlarged. So, how can you strike the perfect balance between size and quality? You may use internet tools to reduce and raise the photo's resolution. But first, you must understand what the relative word for image size is. You'll need a larger image if you want to print something, although little photos work well on the web. 

So, before reducing or upsizing a picture online, consult a guide and have a good understanding of the size. You'll need a larger image if you want to print something, although little photos work well on the web. So, before reducing or upsizing a picture online, consult a guide and have a good understanding of the size. You'll need a larger image if you want to print something, although little photos work well on the web. So, before reducing or upsizing a picture online, consult a guide and have a good understanding of the size.


Steps to find the correct image, file size and resolution

1> You may use your computer to look for the appropriate picture format for the website as well as the image size. If you're using a desktop computer, right-click on the picture you want, select properties, and then select the summary tab. If you're using a Mac, hold down the control key and click get details on the image.

2> Advanced applications such as Photoshop are required to obtain the image's resolution. However, most basic image-editing tools and programmes will save photographs in a web-friendly and reduced image quality, which is better for the web.

3> Make all of the photographs seem the same in terms of design and size. This provides your website a unified appearance and improves its appearance. On the web page, consistency will also assist you align your columns, text, and other related material.

4> Images should always be placed alongside the right text. Along with picture resolution on the web, you must also consider word size. If the visuals and wording don't match, it appears sloppy.

To improve the image for online use, follow these procedures. Design your website with the greatest website design kits.