If you are looking to make more money as a real estate agent, marketing is the key. This includes everything from creating a Facebook business page to generating good PR through charity. Let's dive right in. 

Marketing Strategies Utilized by Top Real Estate Agents

Why Does Marketing Matter?

While many professionals would love to just focus on their craft whether it be dentistry, writing, or real estate, marketing is a must. This is the reason why the career networking platform LinkedIn has soared in popularity over recent years. 

And the harsh reality is, even if you have the best sales skills around, if no one knows who you are, you will not make any sales.

What Is Digital Marketing?

If you want to acquire clients, you need to be where they are. And these days, everyone is online so you need to be there too. And there are a variety of niches when it comes to digital marketing.

Digital Marketing Niches

  • Social Media Marketing
  • SEO
  • Email Marketing
  • Web Design

Let's briefly discuss each.

Direct Mail

A direct mail marketing campaign is the most effective way to reach people who have shown interest in your listing but have not made an actual inquiry. A recent study shows that those who receive mailings about homes for sale are almost 26% more likely to make an offer than those who do not.

Additionally, this marketing strategy can make your listings stand out in a market where the supply of homes for sale far outnumbers the demand for homes for sale.

Let's take a glance at the top social media platforms to consider.

Popular Social Media Platforms

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Twitter

All these social media platforms offer distinct marketing opportunities, but you need to decide where to invest your time, effort, and money. For instance, it would be better to have only one social media account platform that you publish consistently on than several accounts you neglect. 

As you may have noticed, YouTube is a platform that many have utilized for marketing to great effect over recent years. With some creativity and some lighting, you could create an irresistible offer that paves the way to future deals. 

Search Engine Optimization (SEO)

SEO is all about creating content that will be ranked well by Google. The most coveted spot, of course, is the top of Google's search engine results pages. Do not make people scroll to find your blogs or web pages. And if you are not on the first page of the search engine results, no one will find you. 

For instance, if you are a realtor in Los Angeles, perhaps most prospects will Google "realtor in Los Angeles." Thus, if you repeat this exact phrase a few times on your service page, Google will identify your content as relevant. 

And the higher on the list you appear, the more web traffic you generate and the more money you make.

There are two crucial things to remember though:

Important Blog Factors

  • Consistent Publishing Schedule
  • Provide Value

A consistent publishing schedule is crucial because the Google algorithm favors fresh content and you want people to rely on your regular updates. And the need to provide value is obvious. Why else would they take the time out of their busy lives to read it?

Email Marketing

Similarly, email marketing entails providing value with newsletters. This requires you to have an email auto-responder service (e.g., MailChimp) though. Email marketing is an appealing option for marketing due to its relatively high conversion rates.

Web Design

Another crucial form of digital marketing, web design ensures that when a prospect gets to your page, they are not disappointed and leave. The term for this is the bounce rate. This is when a site visitor leaves your site without any further interactions or navigations.

An ideal web design for your site does not need to be complicated though. After all, the goal is to convert prospects to clients. It is not about art but rather practicality. 

Moreover, you do not need to spend a lot of money on a web designer. There are plenty of free and open-source platforms such as WordPress. However, if you do decide to hire a web designer, freelancers on sites like Fiverr and Upwork are quite affordable.

In fact, online presence, in general, is relatively affordable and includes a few essentials.

Online Presence Expenses

  • Domain Name
  • Web Hosting Service
  • Email Auto-Responder Service

Generate Plenty of Good PR

Charity events are another opportunity, an opportunity to attract attention and generate good PR. Such events are also a networking opportunity. For instance, if you meet journalists and build rapport, they might play a key role in your brand-building efforts.

Other Marketing Ideas

  • Join Local Chamber of Commerce
  • Sending Postcards

Join Local Chamber of Commerce

Joining your local Chamber of Commerce for networking opportunities is worth it in and of itself. For instance, you could meet experienced entrepreneurs with great advice for you. 

Moreover, it is a great way to participate in the community which generates that good PR we discussed above. 

Send Postcards

As a cost-effective way to attract clients, send postcards with your personalized message. Since it does not cost much, there is really no reason not to implement this tool. 

Make More Money with Real Estate Marketing

All things considered, real estate is a lucrative field if play the game well. As we have explored, you need to build your personal brand and be where your prospects are. While a well-designed website is a must, it is not enough to rely on this alone. 


These tips can help you grow your real estate business and increase your sales. We hope you found this interesting and informative. Best of luck with all future marketing campaigns.