Popups are one of the most effective tools to convert visitors into customers and boost sales. If you're an online store owner, adding custom popups to your Shopify store can help you reach your desired goals. In this article, we'll tell you how to add custom popup in Shopify and increase your store's conversions.

How to Add Custom Popup in Shopify?

Introduction to Shopify Popups

Popups are small windows that appear on your website when triggered by a certain action. They can be used to display important information, offers, and promotions. Shopify is an eCommerce platform that allows you to create custom popups for your store. With Shopify, you can easily add popups to your store, customize them, and track their performance.

Benefits of Custom Popups

Custom popups are a powerful tool to boost your store's conversions. Here are some of the benefits of using custom popups:

  • Custom popups can be used to collect customer information such as email addresses, which can then be used for retargeting.
  • They can be used to display special offers and discounts which can help increase sales.
  • Popups can be used to promote new products and services.
  • Custom popups can be used to create urgency and encourage visitors to take action.
  • They can be used to display important information such as shipping and return policies.

Building Custom Popups with Shopify

Shopify makes it easy to create and customize popups. Here's how to get started:

  • Log in to your Shopify account and go to the "Online Store" section.
  • Click on the "Customize" button and select the "Popup" option from the menu.
  • Select the type of popup you want to create. You can choose from a variety of options such as a newsletter signup form, discount offer, or a promotional message.
  • Enter the content for your popup and customize it according to your preferences.
  • Save your changes and you're done!

Setting Up Custom Popups in Shopify

Once you've created your custom popup, you need to configure it to make it appear on your store. Here's how to do it:

  • Go to the "Settings" section and select the "Popups" option.
  • Select the popup you want to configure and click the "Edit" button.
  • Configure the popup settings such as the display frequency, trigger conditions, and the display duration.
  • Select the pages where you want the popup to appear and save your changes.

Customizing Your Popup Design

Shopify allows you to customize the design of your popup. Here's how to do it:

  • Go to the "Appearance" tab and select the "Design" option.
  • Select the popup you want to customize and click the "Edit" button.
  • Change the font, color, size, and layout of your popup.
  • You can also add an image, video, or a GIF to your popup.
  • Once you're done, save your changes.

Using Popups to Increase Conversions

Popups are an effective way to increase your store's conversions. Here are some tips on how to use popups to increase conversions:

  • Use popups to offer discounts or incentives to encourage customers to take action.
  • Use urgency to create a sense of scarcity and encourage action.
  • Make sure your popup is relevant to your store and customers.
  • Make sure the design of your popup is appealing and eye-catching.
  • Make sure your popup is easy to understand and navigate.

Advanced Popup Strategies

Advanced popup strategies can help you drive even more conversions. Here are some advanced popup strategies you can use:

Use an exit-intent popup to capture the attention of visitors who are about to leave your store.

Use a scroll-triggered popup to capture the attention of visitors who have already engaged with your store.

Use A/B testing to test different popup variations and find the most effective one.

Test different triggers and settings to find the most effective combination.

Best Practices for Popup Design

Popup design plays an important role in the success of your popups. Here are some best practices for popup design:

  • Keep the design simple and clean.
  • Use high-quality images and videos.
  • Make sure the text is easy to read and understand.
  • Make sure the popup is mobile-friendly.
  • Use contrasting colors to make sure your popup stands out.
  • Make sure the call-to-action is clear and visible.

Troubleshooting Common Popup Issues

Here are some common popup issues and how to troubleshoot them:

  • If your popup isn't appearing on your store, make sure you've configured the popup settings correctly.
  • If your popup isn't working, make sure you've entered the correct code.
  • If your popup is loading slowly, try optimizing the images and videos.
  • If your popup isn't appearing on mobile, make sure your popup is mobile-friendly.
  • If your popup isn't converting, try testing different popup variations.

Conclusion

Popups are an effective way to increase your store's conversions. Shopify makes it easy to create and customize custom popups for your store. With Shopify, you can easily add popups to your store, customize them, and track their performance. We hope this article has helped you understand how to add custom popup in Shopify.