We're going to be discussing all about Instagram engagement rates. Most importantly, I'm going to share the engagement rate percentage. I think you should aim for based on your follower count and give you a few different ways to calculate your engagement rate quickly, easily, and accurately. If that sounds good, then makes sure you hit the subscribe button because I post videos like this, about Instagram and online business all the time. 
Good Engagement Rate On Instagram
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So if you're looking to take your video to the next level, to increase your subscriber base, impress your boss or land new clients, then a story blocks is for you to try out the story blocks unlimited all access pass. Click the link in my description box below for Instagram engagement rate is important for a few reasons. One, it shows if the content you're creating is resonating with your audience or not two, it helps build authority in your niche, in the eyes of your audience. And three, it's a qualifying factor for brands and companies who might want to work with you, but it's pretty hard to achieve a high engagement rate these days. 

Now that's not entirely your fault, but rather Instagram and how the algorithm works. If you have 1000 followers that does not mean that all 1000 will be shown your post, it sucks, but it's true. So you have to first adjust your expectations and know that your engagement rate is not likely to be super duper high. 

So here are some example engagement rates to aim for. If you have zero to 5,000 followers, 10 to 20% or more is ideal since your follower count is small, it's a lot easier to achieve a high engagement rate as the amount of your followers that do see your content is much higher than it will be when your following increases. That means subsequently as your following increases, your engagement rate will. Naturally drop. So if you have 5,000 to 10,000 followers, five to 10% is suggested if you have 10,000 to 50,000 followers, three to 5% is ideal. 

And finally, if you have at 50,000 or more followers, one to 3% is likely where you will land. Now, of course, having higher engagement rates than these suggestions would be fantastic, but these are the general averages. So you at the very least want to be inside of them. So now we have to discuss how to accurately calculate your engagement rate. There three different methods to doing this, that take into account varying elements of your analytics. 

So to make it easy on you, I've actually put together my own Instagram engagement rate calculator that you can download by using the link in my description. All you have to do is make a copy and put your numbers, and you'll automatically be given your engagement rate per post, as well as an average for your account. So go ahead and grab that. 

Then I'll explain how the calculations work, the first option, and the first tab within the Google doc will calculate your engagement rate based on your post interactions to do this, we take the sum of your likes comments, saves and shares, which you can find in your post analytics and divide it by your follower account, and then multiply it by 100 to get a percentage. The engagement rate column will show you what your engagement rate was for each individual photo. 

So you can see which posts performed better, not just by how many likes they received, but by the total, all of their interactions. And as you can you to fill out the document, you'll be shown how your posts rank compared to each other. So the red field represents the post with the lowest engagement rate and the dark green represents the best performing posts. Then below that you will see an automatic calculation of your average account engagement over the last five and 10 posts, which will give you a good idea of how your account is performing overall. 

Now, if you click over to the second tab, you'll see an additional calculator which bases your engagement rate off of your post reach. Again, this calculator makes it super easy for you, as it will pull all the fields from the previous calculation, leaving just the reach field for you to fill out. Once you've done that this calculator will take the total of your post interactions divided by the post reach and multiply it by 100. This method could be considered slightly more accurate as it's based specifically on how many people saw your post, which will give you a good idea of how well it's performing. 

But I don't personally think that it's the most appropriate way to represent your influence to brands that want to work with you. The fact that your account is not reaching more people is a potential problem, and it shouldn't be taken out of the equation if you're using these numbers to help identify areas of improvement. And finally, if we hop over to the final tab, you will see the third calculator, which is based off the amount of impressions that your post received. This calculation is total posts, interactions divided by impressions and multiplied by 100. 

This method will likely result in a percentage of lower than the previous calculation, but it is good for measuring the effectiveness of your content because it takes into account 100% of the times your posts was seen. So those are the three primary methods to determining your engagement rate. The most common and most accurate is the interactions calculator. And I recommend this for when you're trying to determine how your account is performing as a whole and also in relation to others in your niche and the reach and impressions options are great for determining the impact of your content and whether or not your audience is responding to what you're posting. Of course the higher, the number is the better, but don't beat yourself up about it [Credit: Alex Tooby].

Frequently Asked Questions

Is a 10% engagement rate on Instagram good?
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile.

What is considered good engagement on Instagram?
An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it's below 1%, people are not very interested in what you are trying to show them.

Is 6% a good engagement rate on Instagram?
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

What's the average engagement rate on Instagram?
Iconosquare recently conducted a study of more than 30,000 Instagram profiles and found that the average engagement rate is 4.7%. Other studies have found the average engagement rate to be 1.22% and 4.59%. These statistics are averages and vary from industry to industry.

What is a good Instagram engagement rate?
Engagement Rate differs based on the number of followers a brand's Instagram has. Brands with less than <50K followers should aim to meet or exceed an 11.3% Engagement Rate, whereas brands with over 100K followers should expect a lower percentage (7.7%).

Is Instagram engagement 2021 down?
But in 2021, the average post engagement rate on Instagram for business accounts is about 0.96%, or less than 1 out of 100 followers.

Why is my IG engagement so low?
If Instagram is only showing your content to 10% of your followers, then you'll risk having lower engagement on posts you've worked hard on creating. But here's why you should post more. When you post more, you will reach a higher percentage of people daily.

Why am I suddenly getting less likes on Instagram?
There are several reasons why you aren't getting as many likes on Instagram as you used to. It could be something out of your control, such as bots being banned. It could be something you have influence over, too, however, like using the wrong hashtags or posting at an inconstant rate.

How often should I post on Instagram?
It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

Should I boost my Instagram post?
Yes, social media boosting is a great tool and has been proven to work in reaching new audiences that can often be hard to find using only 'organic' means of finding them. All you need to do is to get your target audience right to avoid spending money needlessly on people who aren't likely to lead to a sale.

Why do I lose followers every time I post on Instagram?
When your posting schedule is off, people will lose interest in your account and unfollow you. So if you've completely ghosted and haven't posted in a while, or you're suddenly posting 3 - 4 images all in one day, this lack of consistency is bound to get you an unfollow.

Should I boost my Instagram post?
Yes, social media boosting is a great tool and has been proven to work in reaching new audiences that can often be hard to find using only 'organic' means of finding them. All you need to do is to get your target audience right to avoid spending money needlessly on people who aren't likely to lead to a sale.

Is there a new algorithm for Instagram?
The new Instagram algorithm 2021 detects interaction among several users to understand which content the users like to see the most. If a user constantly likes and comments on a specific creator's posts, that user will most likely see more of that particular creator's content in their feed.

Does taking a break from Instagram help engagement?
Your engaged followers—the ones who actually interact with your account—will miss you, but they won't unfollow you or forget who you are. Taking a break is for you, not them, so take it without regrets and more importantly, without guilt.

What is a shadow ban on Instagram?
What Is an Instagram Shadowban? “Shadowban” isn't an official Instagram term, but we know that Instagram has the power to deprioritize accounts on the app. Posts can be hidden or restricted, often unbeknownst to the user. This can make your content (or account) undiscoverable via hashtags and the Explore page.

Why is nobody seeing my Instagram posts?
"If you are shadowbanned by Instagram, it basically means that your post won't show up on the hashtags you use, which limits your ability to find a new audience," said Smith. Shadowbans also can affect the reach of your posts within your own following.

Why do you get shadowbanned?
Shadow-banning is typically described as a secret restriction some social media apps might impose on an account to limit its content from showing up in other users' feeds. As a result, the shadow-banned user may stop receiving as many likes, comments, and views on their posts.