Instagram said on Tuesday that it is adding auto-generated subtitles for videos on its app. Creators had to manually add subtitles to their videos before recently. The addition of captions, according to Instagram, will make Instagram more accessible to deaf and hard-of-hearing users. Users who prefer to watch movies without sound will benefit from the new functionality. The introduction coincides with TikTok's April 2021 rollout of auto captioning.

Instagram Is Testing Video Subtitles That Are Created Automatically

Auto-generated subtitles will be available in 17 languages, including English, Spanish, Portuguese, French, Arabic, Vietnamese, Italian, German, Turkish, Russian, Thai, Tagalog, Urdu, Malay, Hindi, Indonesian, and Japanese, according to the business. More languages will be supported shortly, according to Instagram.

Instagram CEO Adam Mosseri said the new feature has been "a long time coming" and that users would be able to switch it on or off in postings on his social media profiles. Users may toggle the "display captions" option in the app's advanced settings to enable or disable the auto-generated subtitles. The AI driving the captions will improve as it learns, according to Instagram.

Instagram has been modernising its platform and adding new features to better compete with TikTok, as seen by today's announcement. By offering comparable features, the business has been focusing on growing Instagram Reels, its short-form TikTok competitor. Instagram revealed earlier this year that users may now remix any video material on the service, not only short-form Reels videos. Last March, the firm debuted Remix, its version of TikTok Duets. Instagram launched a new "Reels Visual Replies" feature late last year that allows users to react to comments on posts using Reels. The tool is comparable to TikTok's video answers, which allow users to respond to comments on their videos using videos.

The introduction of auto-generated captions comes only one day after Instagram announced the termination of support for its standalone IGTV app. Instagram said that it would now concentrate on having all video in its main app, and that it will continue to simplify and improve video on the main Instagram app over the next months. Instagram also reaffirmed its commitment to Reels, stating that the feature continues to be the most important driver to the app's engagement growth and that it would continue to invest in it.

In a blog post, the firm stated, "Video is a significant part of why people enjoy Instagram, and we love how our creative community utilises it to express themselves, collaborate with others, and connect with their followers." "We're pleased to spend even more in reels as it continues to be a growing and vital aspect of Instagram."