In the year 2018, the tech firm Bydance acquired Musical.ly and merged it with its latest app, TikTok. Since then, TikTok has become the most popular platform for sharing short video clips. With an 800% increase in its user base, TikTok has established itself as the most popular form of casual video content.
With every passing year, the popularity of TikTok saw a steady increase. Today, TikTok is available in over 75 languages across the globe. It has 1.1 billion active users and is especially popular among the younger demographics.
Brands across the globe were prompt to realize the potential of TikTok and started incorporating it in their marketing strategies. Amazon, Chevrolet, Apple, and Samsung have a huge brand reach on TikTok. Several local and small businesses have also jumped into the TikTok bandwagon.
Encouraged by such trends, TikTok had launched an exclusive portal called the TikTok for Business. In this article, we will discuss all that you need to know about TikTok For business.
What is TikTok For Business?
TikTok For Business is a comprehensive tool that helps brands advertise themselves on TikTok. Here, the marketers do not have to worry about devising their TikTok strategies. The platform takes them through a guided process of setting budgets, creating TikTok ads, reaching the appropriate audience, and analyzing the campaign data.
Such detailed guidance helps businesses unleash their creative side. TikTok For Business also helps you steer your advertisements to people who are keen on watching them. That way, you get the maximum ROI on your video-making efforts.
TikTok Marketing Options
If you refer to the latest marketing report, you will find that 90% of the videos on TikTok have product placements. This establishes that the TikTok audience appreciates brands promoting themselves. With the TikTok For Business Ads Manager, you can take things a notch higher and create exclusive TikTok advertisements. Here are the different types of ads that you can create on TikTok.
TopView Ads
The TopView ads appear when the user launches the TikTok app. The algorithm is planned in such a way that these ads pop up only once a day. The advantage of TopView Ads is that they can be up to a minute long. This is longer than the playtime of average TikTok videos and is an ideal fit for products that need detailed explanations.
In-Feed Ads
On opening the TikTok app, viewers are taken to the ‘For You’ page. This is where the in-feed ads appear. Depending on a user’s past activity on the platform, they are shown relevant ads. That way, your video will be shown to those users who are interested in your business niche.
In-feed ads also allow you the luxury of adding a CTA to your ad. This is especially useful for situations where you are looking to drive sales conversions through TikTok.
You can also look to explore celebrity collaboration options while creating in-feed ads. That way, you can partner with popular influencers to reach a more targeted audience. Considering that 25% of the popular TikTok videos feature an influencer, having an influencer in your ad will improve its impact.
Branded Hashtag
The third form of TikTok marketing is the branded hashtag challenges. Here, business establishments create a brand-related hashtag and encourage their followers to create content around a theme. In TikTok, businesses that use this advertising format get exclusive access to the hashtag.
To make the most of your hashtag challenges, try to get them featured on the Discover page. A major fraction of TikTok users turns to the Discover page to explore trending hashtags and find new content creators. When your hashtag features on the discover page, it helps improve your digital visibility on the platform.
Brand Takeovers
A unique form of content promotion, brand takeovers can be a TopView ad, In-feed ads, or a combination of the two. In some cases, branded hashtags are also a part of takeover activities. Since the platform allows only one brand to take over for a day, you can expect a significant boost to your follower numbers.
On the day of the takeover, you can have videos, GIFs and images planned. The type of content and the manner of projection is at the brand’s discretion. This gives you millions of options to explore and promote your brand. While this is one of the most effective forms of TikTok promotional content, such brand takeovers are slightly expensive and start at $50,000 per day.
Branded Effects
A relatively new form of TikTok advertisements, branded effects let you use 2D, AR, or 3D images in TikTok videos. That way, you can create product stickers or filters that other TikTok users can use in their content. The use of branded effects by Puma to launch new soccer shoes is a very good example.
The brand came up with a 3D sticker and prompted its TikTok followers to participate in a virtual reality challenge. Users were encouraged to post videos of their participation with a given hashtag. This advertising campaign garnered over 100,000 user-generated videos. Thus, if you are looking to boost engagement on your videos and boost brand awareness, branded effects will help you in your marketing story.
Optimizing Your Content
Once you have figured out the marketing path, the next step is optimizing your videos for maximum views. While TikTok now allows you to post videos that are up to a minute long, try to keep your videos short. Content that is shorter than 15 seconds has higher chances of being shared.
Also, do not shy away from asking witty questions in your videos. An open-ended question encourages the viewer to think and makes them more likely to engage with your content. Add relevant hashtags to your TikTok videos to ensure that they are directed to the correct audience. You need not restrict yourself to a single hashtag as the most popular TikTok videos have 3.26 hashtags on average. 87.3% of TikTok videos have hashtags, and refusing to use them will cause you to lose out on potential customers.
Further, while optimizing your content, try to add relevant graphics and text overlays. These improve the visual appeal of your video and improve its reach. Try to add background music to your TikTok videos to help set the ambiance. Over 80% of TikTok videos have music, and you need to choose your audio appropriately.
With a well-planned strategy, TikTok can help you market your products in the best possible manner. Depending on your brand’s marketing goal and budget, try to make the most of TikTok For Business. Proper utilization of TikTok For Business will allow you to steer the success story of your organization.
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